HelenSitu.jpg

About Helen Situ

Helen Situ is a product builder, marketer, and operator in the technology and media space with over a decade of experience. She built an influencer marketing company from 2019 to 2024, focused on connecting TikTok content creators with all the major record labels and independent artists. The influencer campaigns resulted in multiple top Billboard charting songs that went viral through the use of the platform to source creator videos on TikTok. Previously she was one of the first employees at NextVR (acquired by Apple), a virtual reality company focused on live entertainment across music and sports. While there, she led the launch of the company's Gear VR software application, drove social media strategy, and worked closely with partners like Oculus and the NBA. Situ founded Virtual Reality Pop, the #1 Medium.com publication on immersive technology with over 37,000 subscribers. Helen has spoken at industry conferences such as Games Developers Conference, Comic-Con, Slush, World News Media Congress, BroadwayCon and has been featured by USA Today, Voices of VR, and Yahoo Tech. Follow Helen on Twitter: @HelenSitu

Select Media

Speaking Engagements

Judge/Mentor